Part of the London Design Festival 2013, last night we attended the Design Junction press preview to see our upcoming rug design collaboration with Cristian Zuzunaga being previewed for the very first time.
The electric buzz for real design could be felt around the room. Zuzunaga and Brintons are part of a powerful line-up of renowned international brands, smaller cutting-edge labels, pop-up shops, large-scale installations, eateries, flash factories, seminars and screenings, presented over the next few days.
Zuzunaga is a highly respected international design studio specialising in unique, colourful interior projects, textiles and fashion accessories. Founded by artist and designer Cristian Zuzunaga in 2007, the company’s mission is to create beautiful products that capture the dynamic nature of contemporary living. Following our highly successful Brintons / Zuzunaga commercial partnership now we’ve created a collection of luxury retail rugs as part of a wider collaboration with Zuzunaga. This new collection is inspired by Cristian Zuzunaga’s explorations of our remarkable design archive in Kidderminster. Visiting the archive, Cristian was captivated by similarities to his own design principles – squared, pixel based designs, brightly coloured palettes of contrasting colours evident in weaving and wool dying dating back centuries.
The Deep Grid design from the new collection can be seen on the stand for the rest of this week, Cristian Zuzunaga’s rug designs engage with squares and colours to repeat, reproduce and build creative new patterns from unique formal prototypes.
The Zuzunaga stand attracted design aficionados from Elle Decoration, Homes & Gardens, The Sunday Times and a whole host of renowned international press who agreed this exciting collaboration is testament to the powerful combination of unique innovative design and digital imagery with ancient fabrics from Zuzunaga and state of the art multicolor weaving technology from Brintons.
The mandala styling and repeating symmetry is the motif; minute shapes creating new shapes, building from the tiny abstract pixel to the maximal image. All of this only possible on Brintons’ exclusive High Definition Weave looms. Also seen on Zuzunaga’s stand were their stunning silk and wool mix Digital Sunrise and Digital Sunset blankets, from Zuzunaga’s Bitmap collection, complementing and contrasting with the Zuzunaga by Brintons Deep Grid Rug in equal measures.
Zuzunaga by Brintons rug collection is available from our rug store along with a varied selection of Brintons axminster rugs from other designers: www.rugs-by-brintons.co.uk