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Style By Design

Brintons is pleased to present our Australian stocked range brochure - Style by Design - which is  available to download.

This year we’re celebrating the diverse style of carpet, and the power it has to transform a space. From subtle to statement, we have a solution to cater to your needs.

Whether you choose from our stocked collections, or need us to create a bespoke solution to meet your specific design brief, we aim to help you find your own style.

We've included some new features in this brochure, which includes a number of mood boards to help illustrate new and exciting ways to pair your Brintons carpet in your home.

From traipsing through the Grand Bazaars of Istanbul, or wanting to create a super modern geometric feel to your home, our new mood boards will surely leave you feeling inspired.

We've paired some of our most iconic Brintons carpets with tiles, wallpaper and paint swatches of the newest trends in the design world.

Make sure you check out our newest Bell Twist colours to hit the market. The three sumptuous new grey tones Pewter, Pumice and Flint are not only on trend, but are all backed with our unique Bell Twist guarantee not to shade.

Download the brochure from the link below now to find your own Style.

Written by Brintons

Slightly Less Than 50 Shades

Whether you are a little more reserved and prefer a plain base or live on the edge and welcome pattern with open arms, the colour grey in all its shades is a timeless classic.

Bell twist is our most popular plain carpet the world over, and with the addition of four new shades of greys to Australian stock, it’s the perfect time to find the right shade for your interior.

You can't go wrong with Regina for gorgeous pattern in a beautiful slate grey. Or if you're after a more modern pattern, the fashion forward Pebble Spot or Houndstooth from our Padstow collection showcases sumptuous texture and a modern take on a classic design.

Our Timorous Beasties collection also provides beautiful design with the Platinum Grain du Bois. Keep your walls neutral and go crazy with pops of colourful accessories throughout your home to create a modern classic look.

Monochrome: From fashion to floor

With monochrome prints and patterns taking centre stage at all the major fashion events, it's a natural progression for homes to look as stylish as the wardrobes of the rich and famous.

Brintons has engineered fashion for your floor with designs and colours inspired by current fashion trends.

Check out the trend board below to see our picks for the best monochrome themed carpets for your home.

Written by Brintons

Christian Zuzunaga ‘Deep Grid’ rug for Brintons wins The Wallpaper* Design Award 2014

The results of the design world’s highest-ranking honours, The Wallpaper* Design Awards 2014 have been released and Brintons are proud to announce that they have won The Best Pixelation Award for the ‘Deep Grid’ rug, from their Christian Zuzunaga designer rugs collection.

Woven with pioneering High Definition Weave Technology that allows Brintons to weave up to 33 colours with ultra-precise clarity, this striking rug is a collaboration between Brintons and international design studio Zuzunaga . Formed by artist and designer Cristian Zuzunaga, the studio specialises in unique, colourful interior projects, textiles and fashion accessories.

When visiting the Brintons design archive, Cristian was captivated by similarities to his own design principles – squared, pixel based designs, brightly coloured palettes of contrasting colours evident in weaving and wool dying dating back centuries.

“Brintons are delighted that the Zuzunaga by Brintons ‘Deep Grid’ rug has won a prestigious Wallpaper* Design Award for 2014. This dynamic floor piece combines Zuzunaga’s unique innovative design style with Brintons’ state of the art multicolour weaving technology. It is the first offering of an exciting collaboration between one of interiors freshest design houses with one of the world’s oldest carpet and rug weavers.” Don Coates, MD of Brintons.

Beautiful carpet is back! - but we already knew that...

An article featured in The Times recently declaring ‘move over, wood – carpet is back’. The focus of the piece, aside from confirming what we at Brintons have been proclaiming for years, was that as technology has advanced, it has enabled carpet and rug production to become even more specialised.

Consequently bolder, high colouration designs are becoming increasingly prevalent as consumers who have become tired of cold, unwelcoming hard flooring are seeking out luxurious, statement pieces. Patterns and exciting uses of colour are key as consumers take an even greater interest in personalising their living space.

It’s great to be right isn’t it?

Brintons amazing 'parquet' carpet on Homes & Gardens stand at Decorex International 2013

Brintons was commissioned by Louisa Grey to create a bespoke 'parquet' carpet for the Homes & Gardens stand at Decorex International 2013.

The carpet was designed from an original parquet image and woven on Brintons high definition loom.

Louisa Grey tells us the story behind this inspiring project: I was asked by Homes & Garden Magazine to creatively design the Homes & Garden stand for Decorex. This was to show the winners of the Homes & Garden fabric and wallpaper awards for 2013. This year it was held at Kensington Palace so it needed to stand alone.

I wanted to display the designs differently to fill the space and make it a visual space. I have worked with Brintons for a number of years and worked on their stand for The Coronation Festival at Buckingham Palace so I was familiar with high definition process and the amazing results it produced.

This was a purely conceptual stand and did not need to be realistic. As it was looking to Spring/Summer 2014 I wanted it to feel fresh and uplifting and challenge the consumers approach.

I had a varied mix of fabrics and wallpaper to work with and I wanted it to feel eclectic hence the concept for summer travel. I commissioned The Makerie, a paper studio, to design the paper car and use the fabrics and wallpapers to make the paper suitcases which where covered in the various designs. The parasols where made using Fultons umbrella structures with James Ince umbrellas constructing them and I was so thrilled with the overall look and how clear you could see the designs.

The carpet design came to fruition as I wanted to emulate comfort and not distract too much from the Home element of the stand, knowing the breadth of the high definition pioneering weaving technique that Brintons have created I decided they were the perfect company to approach. They kindly worked with me to develop the best look and colour for the parquet flooring which I wanted to emulate as a light grey Scandinavian floor, this was created and such a success.

Brintons’ Upcoming Design Collaboration Previewed at Design Junction - Zuzunaga Designer Rugs by Brintons

Part of the London Design Festival 2013, last night we attended the Design Junction press preview to see our upcoming rug design collaboration with Cristian Zuzunaga being previewed for the very first time.

The electric buzz for real design could be felt around the room. Zuzunaga and Brintons are part of a powerful line-up of renowned international brands, smaller cutting-edge labels, pop-up shops, large-scale installations, eateries, flash factories, seminars and screenings, presented over the next few days.

Zuzunaga is a highly respected international design studio specialising in unique, colourful interior projects, textiles and fashion accessories. Founded by artist and designer Cristian Zuzunaga in 2007, the company’s mission is to create beautiful products that capture the dynamic nature of contemporary living. Following our highly successful Brintons / Zuzunaga commercial partnership now we’ve created a collection of luxury retail rugs as part of a wider collaboration with Zuzunaga. This new collection is inspired by Cristian Zuzunaga’s explorations of our remarkable design archive in Kidderminster. Visiting the archive, Cristian was captivated by similarities to his own design principles – squared, pixel based designs, brightly coloured palettes of contrasting colours evident in weaving and wool dying dating back centuries.

The Deep Grid design from the new collection can be seen on the stand for the rest of this week, Cristian Zuzunaga’s rug designs engage with squares and colours to repeat, reproduce and build creative new patterns from unique formal prototypes.

The Zuzunaga stand attracted design aficionados from Elle Decoration, Homes & Gardens, The Sunday Times and a whole host of renowned international press who agreed this exciting collaboration is testament to the powerful combination of unique innovative design and digital imagery with ancient fabrics from Zuzunaga and state of the art multicolor weaving technology from Brintons.

The mandala styling and repeating symmetry is the motif; minute shapes creating new shapes, building from the tiny abstract pixel to the maximal image. All of this only possible on Brintons’ exclusive High Definition Weave looms. Also seen on Zuzunaga’s stand were their stunning silk and wool mix Digital Sunrise and Digital Sunset blankets, from Zuzunaga’s Bitmap collection, complementing and contrasting with the Zuzunaga by Brintons Deep Grid Rug in equal measures.

Zuzunaga by Brintons rug collection is available from our rug store along with a varied selection of Brintons axminster rugs from other designers:

Union Jack Exhibition at Gwangju Design Biennale, South Korea

The 5th Gwangju Design Biennale has chosen the UK as the guest collaborative country for 2013. This year's Biennale theme ‘Anything, Something’ aims to understand and interpret the often subtle contexts and habits in our daily communication that can be integral to innovative design, adding real value by turning anything into something.

The Biennale will show ‘Union Jack; pop culture, design and everyday’ exhibition as a highlight event alongside the Design Museum’s ‘Designed to Win’ exhibition and a collaborative project between the Royal College of Art and Gwangju city’s local university.

The Union Jack Exhibition explores how the British flag has been used by designers over the years; in pop culture, graphics, fashion, home interior, automotive etc.. 

Brintons was chosen amongst other iconic British brands and designers such as Lulu Guiness, Hunter and Mini, to celebrate Britishness; a limited edition Union Jack inspired rug was the perfect choice for the exhibition.

This beautiful axminster rug, woven using our own 80% wool 20% nylon yarn in colours synonymous with the iconic Union Jack flag is a showcase of some of Brintons best patterned axminster designs. 

The GREAT Britain campaign is the UK Government’s most ambitious international marketing campaign ever and showcases the very best of what Britain has to offer in order to encourage the world to visit, study and do business with the UK. It supports the Prime Minister’s ‘Global Race For Growth’ and Olympic Legacy programme.

Brintons products featured in our Union Jack inspired limited edition rug are; Laura Ashley Woodville Faded Chambray 52/29812, Classic Florals Parterre Blue 3/38176 and Renaissance Classics Leila Rose 5/38383.

Brintons have won Best Customer Service Award for Flooring 2013 as voted for by Interiors Monthly readers!

Receiving the ‘Best Customer Service Award for Flooring 2013’ cements Brintons as the world's leading manufacturer of high-quality woven carpets.

Brintons MD, Don Coates reflects on what sets Brintons apart from the competition, “Our brand reputation is built on design innovation, product excellence, technical expertise and customer focus; it’s essential we continue to invest in all of these areas to ensure our future success.”

Brintons employs over 500 people in the UK across its Kidderminster and Telford sites and recent investment has created new jobs in both locations. Investing in the UK has brought a real boost to not only the local economy, but also to British carpet making as a whole. The intention is to build on Brintons’ illustrious heritage, ensuring this 230-year-old brand maintains its worldwide leadership position.

Coates comments, "We have a very clear view of how we deliver value for our customers; our mission is to make the world a more beautiful place, which we have been doing for over 200 years. We have a fantastic employee ethos with tremendous commitment to the business and the Brintons brand; we will go the extra mile to help our customers achieve their goals. This customer service award means a great deal to us and we would love to thank the Interiors Monthly readers for their support.”

Brintons customers are incredibly discerning, so Brintons work hard to stay one step ahead.

This year sees the launch of Brintons High Definition Weave, a pioneering technology developed by Brintons which allows them to weave carpets and rugs in up to 32 colours, giving customers unrivalled design definition and colour choice.

Also expect upcoming design collaborations, new rug collections and the very best in carpet excellence. This summer Brintons launched their first ever rug collection to mark the Queen’s Coronation Festival at Buckingham Palace, which consisted of a collection of beautifully stylish rugs, inspired by 1950s designs from Brintons archives. Find these rugs here;

When you invest in a Brintons carpet or rug, you can expect a product of the highest quality, which is practical as well as beautiful and will look good for years to come.

Brintons presents new designers with special award

The New Designers Exhibition showcases newly graduated designers from all over the country. Every year the show helps thousands of graduates launch their career at the spectacular Business Design Centre in London, Britain's capital of design.

Brintons Designers Nikki Coates and Lois Norman went along to the show to select two talented graduates for a special award, which included a two week work placement at Brintons and a cash prize of £250 each. Nikki and Lois awarded prizes to Wahyish Vong and Stephanie Rostron.

Stephanie is a Textile graduate from Leeds University, who had hand drawn a series of intricate botanical designs. Nikki Coates said "Stephanie was chosen because her work blew us away; such stunning drawings that showed she could not only draw exceptionally well, but with sure care and patience, she created stunning finished works of art."

Wahyish Vong is a Textile graduate from Wolverhampton University. Nikki said " Wahyish’s work caught our eye for her use of colour, her skill in repeating patterns and most importantly, the process she went through in order to achieve her final designs was very creative and it was very interesting where she took her inspiration from. She clearly had a lovely drawing hand which is one of the main skills we were looking for."

Stephanie and Wahyish will spend two weeks at Brintons London Design Centre developing a collection of designs suitable for a hotel. This will include rugs for a reception area, an electronic jacquard design for a ballroom and an all over repeating design for public areas.

Another piece of Brintons history preserved

Two Gripper Jacquard Axminster looms that were previously displayed in the reception area at the Brintons Exchange Street offices were unveiled in their new home at the Museum of Carpet in Kidderminster.

The Axminster looms that were built by Brintons engineer, Reg Bayliss, were cleaned and restored and put into glass display cases where they can be admired by carpet enthusiasts and historians for years to come. They were revealed by Reg’s twin sister, Dot Barrie, accompanied by Melvyn Thompson, Historian to Carpet Museum (and former Project Engineer at Brintons); Charles Talbot, Chairman of the Carpet Museum Trust. Also present were Dave Maggs, Former Weaving Manager and a colleague of Reg; John Insull, another colleague who made some of the parts and Paula Kovács, Museum Manager.

The Museum of Carpet is located in Stour Vale Mill, Kidderminster and is the only museum in the country dedicated to carpets and carpet making. For more information about the museum, please visit their website

Brintons at the Coronation Festival

To mark the Coronation Festival, Royal Warrant Holders were invited to exhibit at Buckingham Palace gardens between 11th - 14th July 2013.

Brintons at the Coronation Festival

Brintons creative concept and design for the stand was drawn from a modern take on a 1950’s living room. Brintons wanted to challenge the interpretation of a living space. To achieve this we appointed contemporary interior stylist, Louisa Grey to design and curate an area that would take its concept from an actual 1950’s design found in the Brintons’ archives.

The carpet on the floor and wall is inspired by the famous “Net and Ball” carpet that was used in the Royal Festival Hall foyer for the 1951 Festival of Britain. This original design is one discovered in Brintons extensive archives that date back to the 1790’s. It has been rewoven in new colours to address both the contemporary and the 1950's concept. The chosen colourway explores the exciting design possibilities for a mundane living room with striking results.

The designer was keen to emulate the hand finished touches that Brintons has established and proudly maintained as a pioneering British manufacturer since 1783. To reflect this the artisans who have collaborated on this carefully curated concept have been hand-picked for their exceptional, innovative New British Craftsmanship. The felt ceiling sculpture was hand felted by Heather Belcher using remnants of yarn from the production of carpets in Brintons Kidderminster factory, mirroring the post-war ethos of thrift current in 1951. The design on the sofa is an adaptation of the “Net and Ball“ carpet, printed on to jersey for upholstery purposes, employed to give a play on scale across the stand. The screen printing process was handcrafted by CUSTOM design.

Brintons reputation is built on design innovation and product excellence. The Woodland image is woven on Brintons pioneering High Definition Weave loom. This patented technology can produce photo realistic, three-dimensional design definition in 32 colours, compared to conventional looms that use 8-12 colours.

Brintons launched the Coronation Rug Collection at the Festival. The collection is drawn from genuine 1950’s hand painted designs within Brintons extensive archive, which include the Mimosa design by Matisse that also dates back to 1951. These were recoloured to bring the original designs influenced by todays interior trends; retro style with modern colouration to create beautiful area rugs which fit perfectly in today’s home.

11 woven rugs were launched and available to buy direct from a new website:

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