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Brintons at the Coronation Festival

To mark the Coronation Festival, Royal Warrant Holders were invited to exhibit at Buckingham Palace gardens between 11th - 14th July 2013.

Brintons at the Coronation Festival

Brintons creative concept and design for the stand was drawn from a modern take on a 1950’s living room. Brintons wanted to challenge the interpretation of a living space. To achieve this we appointed contemporary interior stylist, Louisa Grey to design and curate an area that would take its concept from an actual 1950’s design found in the Brintons’ archives.

The carpet on the floor and wall is inspired by the famous “Net and Ball” carpet that was used in the Royal Festival Hall foyer for the 1951 Festival of Britain. This original design is one discovered in Brintons extensive archives that date back to the 1790’s. It has been rewoven in new colours to address both the contemporary and the 1950's concept. The chosen colourway explores the exciting design possibilities for a mundane living room with striking results.

The designer was keen to emulate the hand finished touches that Brintons has established and proudly maintained as a pioneering British manufacturer since 1783. To reflect this the artisans who have collaborated on this carefully curated concept have been hand-picked for their exceptional, innovative New British Craftsmanship. The felt ceiling sculpture was hand felted by Heather Belcher using remnants of yarn from the production of carpets in Brintons Kidderminster factory, mirroring the post-war ethos of thrift current in 1951. The design on the sofa is an adaptation of the “Net and Ball“ carpet, printed on to jersey for upholstery purposes, employed to give a play on scale across the stand. The screen printing process was handcrafted by CUSTOM design.

Brintons reputation is built on design innovation and product excellence. The Woodland image is woven on Brintons pioneering High Definition Weave loom. This patented technology can produce photo realistic, three-dimensional design definition in 32 colours, compared to conventional looms that use 8-12 colours.

Brintons launched the Coronation Rug Collection at the Festival. The collection is drawn from genuine 1950’s hand painted designs within Brintons extensive archive, which include the Mimosa design by Matisse that also dates back to 1951. These were recoloured to bring the original designs influenced by todays interior trends; retro style with modern colouration to create beautiful area rugs which fit perfectly in today’s home.

11 woven rugs were launched and available to buy direct from a new website:
www.rugs-by-brintons.co.uk

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