Jodie Hatton, Creative Designer, led the project for Brintons and worked closely with Clare to ensure that they were accurately reproduced, she created several different patterns using the swirling design from the original paintings, maintaining cohesion between each carpet through the use of similar shapes and colours. The green colour scheme was used despite its historically unlucky association in the theatre, and features the theatre’s logo, which Brintons produced in carpet as a key motif.
"Brintons have manufactured most of the carpets that I have designed for over 80 theatres, beginning with the Crucible in Sheffield in 1971. My design consultancy, Clare Ferraby Designs, has been responsible for the restoration or reinvention of the interiors of all eight of Sir Cameron Mackintosh’s heritage listed theatres in London; Brintons have been involved in all of them. I develop an appropriate series of carpet designs for the various public spaces in each different theatre, through painted images that reflect the particular characteristics of the space and its original architect. After agreement with Cameron, the preferred options with my selected tuft choices are digitised by Brintons into various manufacturing solutions. The preferred options are then sampled, tuft colours are adjusted, and layouts are produced to suit the differing designs for the range of complex spaces, all before a decision is made to manufacture. The Victoria Palace refurbishment was particularly successful as Brintons were able to fully understand my concept of creating the feel of Viennese Seccessionist Design that was appropriate for a building originally opened in 1911."
Clare Ferraby Designs