Wool-rich carpets are Soft | Natural | Renewable | Durable | Beautiful
Wool is a durable fibre with a natural resistance to dirt. It provides comfort underfoot, absorbs sound to give a sense of calm and tranquility. It is naturally fire resistant too.
The protective natural waxy coating on wool fibres makes wool products resistant to staining and a wool carpet will also pick up less dust as wool is naturally anti-static.
Shearing is essential for the welfare of sheep and wool grown on sheep which graze freely is 100% natural, plus it's easily recyclable and biodegradable, making wool the ultimate sustainable choice for flooring:
• It’s a natural and renewable resource
• It has the natural ability to absorb indoor air contaminants resulting in cleaner breathing air
• It’s reusable and recyclable.
Why British Wool?
The British climate and landscape are both factors as to why British Wool is the best. The bulk and resilience of the wool make it ideally suited for the manufacture of quality carpets. It is of low lustre and is more highly crimped than other wools.
British Wool benefits from the ability to bounce back after being compressed, making it the ideal product for a carpet, enabling it to look good for longer.
